C.ERA Apparel is based in Los Angeles and was founded in 2016 by Anthony Sierra with his passion for street fashion, music, and Los Angeles. The brand represents the LA spirit of pushing yourself to achieve your goals and dreams with hard work and determination. "All We Have Is Now” and “Get Lost in the Music” are just a couple mantras that represent C.ERA Apparel and C.ERA lifestyle. C.ERA Apparel is a way for people today to express themselves through their streetwear.